CONTEXT
Who were you? What was life like before?
CHALLENGE
What was the challenge you faced with your health, lifestyle, career
or wealth?
CONNECTION
Who entered your life & what did they say about the products & opportunity that compelled you to LOOK?
CELEBRATION
What is the new path
you are on with healthy, lifestyle, career and/or wealth?
What has changed?
What will change?
CALL TO ACTION
Every story needs a call to action. What do you want the viewer to do? What are their options?